Changing is wise and worthwhile

Skills Digital Advertising
Brands and clients TeleTu
Industries Telecommunication
Project description

The new TeleTu advertising campaign takes us to Monte Saggio, a pleasant, quiet place, inhabited by large multitude of Friars with individual personalities, led by the Abbot, who is played by the popular actor Luca Zingaretti. The challenge: to translate the new communication online, developing a solution that can convey the new concept and generate new contracts. A site was therefore created, to communicate the world of the Friars and their characteristics and to illustrate the TeleTu marketing proposal. To promote and communicate the advantages of the offer and of the periodical promotions, during the year targeted DEM were dispatched and two monthly banner campaigns were planned, with different storylines, inspired by the individual characters. The conversion rate of the campaigns into annual contracts generated only by the digital advertising campaign was very good.


Via Varallo, 22/A
10153 Turin - Italy
P. +39 0115154600
FAX +39 0115154660

Via Melzi D'Eril, 34
20154 Milan - Italy
P. +39 0231830867
FAX. +39 0231830833

Mauro Di Rosa


Franco Di Rosa