Via Varallo, 22/A
10153 Turin - Italy
P. +39 0115154600
FAX +39 0115154660
|Skills||Content Providing Digital Identity Digital Strategy Mobile|
|Brands and clients||Ferrero Kinder|
In a few weeks, tens of thousands of line-ups were created on a new website conceived and produced for “Squadra che Vince”, an original initiative born of a partnership between Ferrero, Kinder and the agency, which supplied 360-degree strategic support in studying, developing, constructing and publishing an engaging communication format geared to meeting consumer keeper purposes. The adventure begins with a challenge: guessing who will win the 2014 World Cup, betting, and participating in many prize games.
But the heart of the new initiative is a tool specially designed to persuade the users to take the field and create their own teams, by selecting a line-up, a jersey, an emblem, and avatars for 5 players. Users can give free rein to their imagination with “Goal Strips,” an exclusive design & comic tool that lets you invent and share a lot of fun situations with your favourite players from your line-up. Developed with Responsive Web Design, the website can be accessed from any PC or mobile device.