Discover the fantastic prizes of the new Pampers points’ collection: Regali dei Desideri

Skills Digital Identity Digital Strategy Mobile
Brands and clients Pampers
Industries Children
Project description

Starting with the new Pampers points’ collection Regali dei Desideri (“Make a gift of Desires") launched on 1 June 2014, the agency devises and develops a homonymous website for both desktops and mobile phones. The portal, divided into four sections, provides general information on points’ collection, on its operation, on the 20 prizes up for grabs and gives the right support through specific FAQ. The user can choose the prize they prefer browsing through the five macro prize categories: “A spasso nella natura”, (A stroll in nature), “È ora di imparare” (It’s time to learn), “Giochiamo a” (Let’s play), Bimbi Tech (Tech Kids) and “I grandi classici” (The great classics). Finally, it is possible to download the specific card for the points’ collection and participation card directly from the website.

The graphics have been designed to facilitate the user's experience. The digital platform has been devised using the innovative technique entitled Responsive Design which adapts the page layout to the device on which they are displayed, optimising the resolution during navigation.


Via Varallo, 22/A
10153 Turin - Italy
P. +39 0115154600
FAX +39 0115154660

Via Melzi D'Eril, 34
20154 Milan - Italy
P. +39 0231830867
FAX. +39 0231830833

Mauro Di Rosa


Franco Di Rosa