Pininfarina’s new e-commerce site brings online a rich catalogue of exclusive products

Project description

One-of-a-kind items, in limited editions, embodying the essence of pure design and elegance, are the protagonists of Pininfarina’s new e-commerce site, a digital space that enhances the way products are presented based on an innovative concept of online store. Besides the rich image galleries and the data sheets illustrating the details, the digital pages contain the histories of these exclusive items and give voice to the designers that created them.

How was the Pininfarina Fuoriserie born? What concept inspired the design of the Magnat LZR 980? Each project takes on a new dimension through sketches, images and the words of its authors. The responsive design site can be used readily and effortlessly thanks to a catalogue organised by product class, and the store is totally managed by the agency.


Via Varallo, 22/A
10153 Turin - Italy
P. +39 0115154600
FAX +39 0115154660

Via Melzi D'Eril, 34
20154 Milan - Italy
P. +39 0231830867
FAX. +39 0231830833

Mauro Di Rosa


Franco Di Rosa