A passion for sailing and love for the sea find full expression in the new Nautor’s Swan site

Project description

The new Nautor’s Swan website, combines a passion for sailing, adventure and the sea with undivided attention to design, elegance and a style perfectly attuned to the company image. The new digital approach underscores the heritage of the brand, its Finnish origins and 50 years’ experience in the design and construction of sailboats. Strategy planning was inspired by a holistic approach aiming to create a site where the potential of the web would join forces with the functionality and usability of an app: navigation is vertical between sections and horizontal between contents. Each model can be explored in detail through a virtual tour, image galleries and drawings. Very attractive is the ClubSwan section, which contains a list of the most significant international competitions. The Passion section gives voice to the protagonists and sailing enthusiasts, who narrate their stories and describe in detail the painstaking work performed by expert craftsmen to make their sailboats unique. Their tales get across the seagoing expertise and love for the sea that fuel the strong ties between the brand and sailing fans. Two ad hoc versions of the website have also been produced for the Russian and Chinese markets.


Via Varallo, 22/A
10153 Turin - Italy
P. +39 0115154600
FAX +39 0115154660

Via Melzi D'Eril, 34
20154 Milan - Italy
P. +39 0231830867
FAX. +39 0231830833

Mauro Di Rosa


Franco Di Rosa