The L’Oréal Newsroom, the digital platform for journalists which gathers all the products and brands

As attractive as a fashion magazine, as usable and dynamic as an app and accessible always and anywhere: from PCs, tablets and smartphones. It is the L’Oreal Newsroom, the new portal dedicated to media and journalists to offer communications operators a web based tool for managing and storing video documents, images, audio files, and press releases. The portal, which can only be accessed by registered and accredited users, is a true interactive newsroom which gathers all the products and all the brands of the well-known cosmetic Group. The website is structured so as to enable authorised journalists to be kept updated on the latest corporate news through the RSS feeds, to carry out research intuitively and transversely between all lines of the L'Oreal beauty world and to simply and quickly share multi-media information with colleagues and editorial staff. The agency also made the video for the press conference in which the Newsroom was launched.