laeffe, Feltrinelli’s TV channel, is now even closer and more interactive, social and dynamic

Project description

The app created by the agency is just the latest element in a complex and multi-faceted communication strategy that has led Feltrinelli’s TV channel to establish a leading role in the media landscape. The process began with the creation of the site (, continued with the management of social channels (Facebook, Twitter, YouTube and Pinterest) and has now been completed by this app, available for Apple and Android.

The platform is made up of four sections: clicking on Streaming, users can see what is being broadcast at any time on their smartphone or tablet; Connect allows users to comment live on the programmes and share their opinions, take part in polls and receive exclusive content; the TV guide lists the programmes on that week; while the Video section serves as a kind of archive, featuring past episodes of numerous programmes.

On 25 January, the laeffe app received an important international recognition from the FWA: the Mobile of the Day Award.


Via Varallo, 22/A
10153 Turin - Italy
P. +39 0115154600
FAX +39 0115154660

Via Melzi D'Eril, 34
20154 Milan - Italy
P. +39 0231830867
FAX. +39 0231830833

Mauro Di Rosa


Franco Di Rosa