A web app developed for DMAX to promote rugby through the use of “Munarismi”

Project description

This user-friendly web app has been designed as a means to promote rugby by drawing upon the ironic and simpatico personality of a protagonist of this sport: rugby player turned TV commentator Vittorio Munari. This fun and viral project was kicked off with the 2015 edition of the RBS 6 Nations, the rugby championship broadcast on an exclusive basis and streamed live on dmax.it.

Taking its cue from the entertaining phenomenon of the so-called “Munarismi” – idioms born of the colourful and original sports-technical language used by Munari during his TV shows, the agency created and developed a new responsive web app, which may be accessed both from the Facebook page and from the website of Dmax Italia. Thanks to the new app, users can generate with a click countless combinations of phrases based on original quotes by Vittorio Munari: through a random process, the commentator’s words are mixed and combined to give rise to original and entertaining “nonsense” citations, which may be shared via Twitter cards and on Facebook pages.


Via Varallo, 22/A
10153 Turin - Italy
P. +39 0115154600
FAX +39 0115154660

Via Melzi D'Eril, 34
20154 Milan - Italy
P. +39 0231830867
FAX. +39 0231830833

Mauro Di Rosa


Franco Di Rosa