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During the hours that preceded the much awaited debut of FCA at the New York and Milan Stock Exchanges, together with FCA’s Communication Department team, the agency created a new corporate website. The structure of the portal makes use of the strong features of the corporate logo: the square shaped F, symbolising concreteness and solidity; the C, forming the archetypal circle of the wheel, suggesting movement, harmony and continuity; the A, a triangle that bespeaks energy and an incessant drive to evolve. In this manner, the portal acquires new strength and graphic identity and at the same time, in continuity with the previous version, brings together all those company data and figures before the merger that add up to a valuable source of knowledge for investors and shareholders. The sustainability section showcases the numerous initiatives undertaken by the Group in the social and environmental spheres, and provides an overview of the results obtained at global level – a key point of essential importance to all the stakeholders. Besides a collection of past press releases, the media section gives a rich selection of browsable images for each brand.
The other two prongs of this complex digital approach are FCA Space, the group’s blog, which has been updated and aligned with the new slant, and the international digital platform containing, in multimedia format, the corporate identity tools, which can be downloaded by all group employees the world over, with guidelines on how to use them. With the development of these projects, the agency reasserts its role as a strategic partner of this global manufacturer, to whom it offers consultancy services and 360-degree support in the realisation of a multiplicity of online and offline projects.