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Go to the site: www.einaudi.it
The iPad app by the illustrator Lorenzo Mattotti
|Skills||Application Content Providing Digital Identity Digital Strategy Mobile Video Editing & 3D|
|Brands and clients||Einaudi editore|
A sober, elegant graphical and conceptual approach, which makes the most of the content and functions. This is the style typical of the Einaudi site. The important project is a radical renewal for the publishing house from Piedmont: the structure of the portal was completely redesigned, navigation of the catalogue was rethought and the content was reorganised so that it could be enjoyed rapidly and intuitively. In fact, the portal was designed to manage and display the largest number of elements possible with a minimal, essential graphical approach, based on the publishing house’s traditional colours: black and white. The novelties stand out in the home page: a “rolling” system reveals the covers of recently published books.
The organisation of the catalogue is very striking, and can be accessed in three ways. The areas dedicated to analysis and special items are full of stimuli and multimedia content: these pages address specific issues in detail, narrating anecdotes about an author or the background to a book. And finally, the multimedia area contains interesting interviews and film clips. The agency has also developed an exclusive iPad app for Einaudi, inspired by the graphic novel of Dr. Jekyll and Mr. Hyde, by the illustrator Lorenzo Mattotti. The richness of the content, the high definition of the pictures and the quality of the video clips makes this ebook unique in the comic world.